The Brass Tacks: A Presentable Power Cube from Avolt of Stockholm

by Margot Guralnick

Like so many people, Johan Runströmer and Viktor Lundberg bemoaned the look of power strips and extension cords. Unlike most, the product designer-entrepreneurs took matters into their own hands and founded Avolt, a Stockholm-based company specializing in better-looking ways to plug in. Their power cubes debuted in Europe in 2018—and won a prestigious Red Dot Design award. Recently, their Square 1 became available in the States.

It has three electrical sockets, two USB-C ports, and a 5.9-foot cable, all outlet-ready for North America. They’re made to sit on flat surfaces, such as floors and tables, or to be wall-mounted. And there’s no reason to hide them.

volt square 1 power cube in nomad sand 11 Above: Avolt’s 3-inch Square 1 power cube comes in seven colors; this is Nomad Sand; $70. It delivers up to 30W of charging power and makes it possible to quickly and safely charge several devices at once. avolt stockholm square 1 power strip in oak green via wms and co. 12 Above: Wms & Co., purveyor of our favorite desk accessories, offers the Square 1 in Oak Green, as well as in black and white. Shop owners Allison and JP Williams write: “Stockholm-designed, the Square 1 transforms the utilitarian power strip into an object of quiet sophistication.” avolt square 1 power cube in blue. 13 Above: The Square 1 in Shark Blue; $60. Companion charging cables are also available. avolt stockholm square 1 power strip in black 14 Above: Avolt’s power cubes have magnetic bases for mounting on metal surfaces. They also come with stick-on metal plates for use on other flat surfaces, such as walls, without having to drill any holes. avolt square 1 eu power cube in gotland gray 15 Above: For use in Europe: the Avolt Square 1 EU power cube, 700 kroner, in Gotland Gray. avolt square 1 power cube n new pink 16 Above: The Square 1 in New Pink; $70. avolt square 1 power cube in oak green 17 Above: The cube enclosure material is plastic (20 percent recycled content).

Here’s some outlet inspiration:

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